If you grow, make, develop or produce food in Scotland, then Scottish Food & Drink Fortnight can help promote your business. The Fortnight exists to highlight the wealth of produce on offer to consumers, and to encourage the food industry - from restaurants to retailers and caterers - to source and champion quality Scottish produce, supporting the people who produce our food and drink.
The aim of the Fortnight is to encourage people to discover, buy, eat and enjoy the food and drink produced on their doorstep, building Scotland's reputation for excellent quality produce. Sales of Scottish brands in Great Britain rose 32% between 2007 and 2013, and we aim to support continual growth. In addition, recent research shows that named ingredients of local provenance command a premium.
The Fortnight might be over for 2014, but there are countless ways for your business to inspire people to go on a Food Adventure at any time of year. Here are some of our suggestions:
- Collaborate with local chefs, restaurants or farmers' markets to put on cookery demonstrations or a themed menu including your product
- If safe and practical, conduct tours of your premises to show customers how your products are made
- Take part in a local food and drink festival - in 2014 there were 29 festivals held during the Fortnight alone - or consider starting your own if there isn't one
- Highlight seasonal produce with '5 a day the Scottish way' promotion
- Use the Eat Scottish pledge at facebook.com/eatscottish as a sales tool, the #EatScottish hashtag in your tweeting, and follow @Eat_Scottish to keep up with our news all year round
- Conduct samplings of your produce at local food shops or farmers' markets
- Join forces with other local producers to run a competition for a hamper of your food and drink
- Make sure you tell us about any events you run, we always love to hear about them