If you grow, make, develop or produce food in Scotland, then Scottish Food & Drink Fortnight can help promote your business. The Fortnight exists to highlight the wealth of produce on offer to consumers, and to encourage the food industry - from restaurants to retailers and caterers - to source and champion quality Scottish produce, supporting the people who produce our food and drink.
The aim of the Fortnight is to encourage people to discover, buy, eat and enjoy the food and drink produced on their doorstep, building Scotland's reputation for excellent quality produce. Sales of Scottish brands in Great Britain rose 32% between 2007 and 2013, and we aim to support continual growth. In addition, recent research shows that named ingredients of local provenance command a premium.
Free downloadable promotional material is available from the Materials section of this website. It includes posters of various designs in A3 and A4 format, shelf barkers and stickers. The Fortnight logo is also available for use. For more information or to discuss your involvement, contact firstname.lastname@example.org.
This year, we want people to go on a Food Adventure during the Fortnight, and there are countless ways for your business to inspire people to do that. Here are some of our suggestions:
- Collaborate with local chefs, restaurants or farmers' markets to put on cookery demonstrations or a themed menu including your product
- Contact local stockists offering Fortnight promotions on your produce
- If safe and practical, conduct tours of your premises to show customers how your products are made
- Take part in a local food festival - in 2013 there were twenty festivals held during the Fortnight - or consider starting your own if there isn't one
- Take this opportunity to revamp your website and your social media activity, perhaps advertising special Food Fortnight promotions
- Highlight seasonal produce with '5 a day the Scottish way' promotion
- Use the Eat Scottish pledge at facebook.com/eatscottish as a sales tool, the #ScotFoodFort and #FortnightFoodAdventure hashtags in your Fortnight tweeting, and follow @Eat_Scottish to keep up with all the Fortnight news
- Conduct samplings of your produce at local food shops or farmers' markets
- Join forces with other local producers to run a competition for a hamper of your food and drink
- Make sure you tell us about any events you run, so we can list them on the website for free, and help you promote them