Retailers

Scottish Food & Drink Fortnight highlights the wealth of produce on offer to consumers. It also encourages the food industry - from restaurants to retailers and caterers - to source and champion quality Scottish produce, supporting the people who produce our food and drink.

The aim of the Fortnight is to encourage people to discover, buy, eat and enjoy the food and drink produced on their doorstep, building Scotland's reputation for excellent quality produce. Sales of Scottish brands have risen 22% since 2007 and we aim to support continual growth. In addition, recent research shows that named ingredients of local provenance command a premium.

Downloadable promotional material is available from the Materials section of this website. It includes posters of various designs in A3 and A4 format, shelf barkers and stickers. The Fortnight logo is also available for use. For more information or to discuss your involvement, contact fortnight@scotlandfoodanddrink.org.

There are countless ways to celebrate the Fortnight. Here are some of our suggestions:

  • Create themed gondola ends specifically for Scottish producers, making Scottish goods a focal point in store
  • Sampling activity in store throughout the Fortnight
  • Create a Scottish lunch meal deal if you also offer food
  • Invite a well-known chef for cookery demonstrations using Scottish ingredients
  • Run an in-store promotion offering the chance to win a prize, such as a hamper of Scottish produce
  • Highlight unusual Scottish ingredients, such as wine, garlic, wild food or chilli
  • Use the Eat Scottish pledge at facebook.com/eatscottish as a sales tool, the #eatScottish hashtag in your Fortnight tweeting, and follow @ScotFoodFort to keep up with all the Fortnight news
  • Run promotions on Scottish products, for example '5 a day the Scottish way'
  • Forge links with local suppliers and increase the amount of Scottish products you sell
  • Showcase a different Scottish producer each day of the fortnight, with promotions to encourage sales of their products
  • Invite producers to chat to customers or undertake demonstrations
  • Devote space to Scotland's most celebrated brands. Create an eye catching display of Scottish produce and brand it Scotland Food & Drink Fortnight, encouraging your customers to be proud of their local suppliers
  • Gain the support of your local schools and businesses by delivering a complimentary selection of Scottish products
  • Hold a customer evening offering discounts on Scottish products, or a special tasting event
  • Make sure you tell us about any events you run, so we can list them on the website for free, and help you promote them

However you get involved this Fortnight, we'd love to hear about it! Message us on facebook.com/eatscottish, keep us up to date on Twitter or email us at fortnight@scotlandfoodanddrink.org.

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