Retailers

Whether you run a farm shop, farmers' market stall, delicatessen or supermarket, your business can benefit from involvement in Scottish Food & Drink Fortnight: it's all about highlighting the wealth of Scottish produce on offer to consumers. The Fortnight encourages the food industry - from restaurants to retailers and caterers - to source and champion quality Scottish produce, supporting the people who produce our food and drink.

The aim of the Fortnight is to encourage people to discover, buy, eat and enjoy the food and drink produced on their doorstep, building Scotland's reputation for excellent quality produce. Sales of Scottish brands in Great Britain rose 32% between 2007 and 2013, and we aim to support continual growth. In addition, recent research shows that named ingredients of local provenance command a premium.

Free downloadable promotional material is available from the Materials section of this website. It includes posters of various designs in A3 and A4 format, shelf barkers and stickers. The Fortnight logo is also available for use. For more information or to discuss your involvement, contact fortnight@scotlandfoodanddrink.org.

This year, we want people to go on a Food Adventure during the Fortnight, and there are countless ways for your business to inspire people to do that. Here are some of our suggestions:

  • Create themed gondola ends specifically for Scottish producers, making Scottish goods a focal point in store
  • Food sampling activity throughout the Fortnight to encourage shoppers to try new things
  • Create a Scottish lunch meal deal if you also offer food
  • Highlight the unusual Scottish-produced ingredients sold at your farmers' market, such as chocolate, wine, garlic or chilli
  • Arrange for a local chef to run cookery demonstrations using Scottish ingredients, or farmers' markets could set up an outdoor kitchen selling meals or snacks made from market produce
  • Run a promotion or raffle offering the chance to win a prize, such as a hamper of Scottish produce
  • Use the Eat Scottish pledge at facebook.com/eatscottish as a sales tool, the #ScotFoodFort and #FortnightFoodAdventure hashtags in your Fortnight tweeting, and follow @Eat_Scottish to keep up with all the Fortnight news
  • Run promotions on Scottish products, for example '5 a day the Scottish way'
  • Forge links with local suppliers to increase the number of Scottish products you sell
  • Showcase a different Scottish producer each day of the Fortnight, with promotions to encourage sales of their products
  • Invite producers to chat to customers or undertake demonstrations
  • Devote space to Scotland's most celebrated brands. Create an eye-catching display of Scottish produce and brand it Scotland Food & Drink Fortnight, encouraging your customers to be proud of their local suppliers
  • Gain the support of your local schools and businesses by delivering a complimentary selection of Scottish products
  • Hold a customer evening offering discounts on Scottish products, or a special tasting event
  • Make sure you tell us about any events you run, so we can list them on the website for free, and help you promote them

However you get involved this Fortnight, we'd love to hear about it! Message us on facebook.com/eatscottish, keep us up to date on Twitter or email us at fortnight@scotlandfoodanddrink.org.

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